D'Ieteren

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Building
Belgium’s first fully online
stock car sales platform
Executional design Strategic design UX research UX design UI design
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Our objective was to build an online platform so that customers can buy a stock car from anywhere they want in Belgium.

The innovative online sales process should be completed entirely through a digital platform, including the signing of the contract, the payment of an advance and the choice of financing method. The customer should even be able to sign the order form for the vehicle and any financing contract directly on the platform via VDFin.

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In the first phase of this project, we were asked to build a pilot version for Volkswagen, rolling this out in a later phase to Audi, Seat and ŠKODA.

A good collaboration between business, developers, end-users, security, and legal instances was key to ensure our designs met all the expectations of all the stakeholders. In order to bring our designs to life, the Clockwork UX team was strengthened by a copywriter and a number of Ordina developers.

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